Tandem IMS – Driving Enrolments Through Strategic Marketing
Industry /
Education
What we did /
Consulting & Conception
Marketing strategy
Graphic design
Industry /
Education
What we did /
Consulting & Conception
Marketing strategy
Graphic design
Industry /
Education
What we did /
Consulting & Conception
Marketing strategy
Graphic design
As Tandem IMS approaches the final stages of the opening of its innovative new campus in Küsnacht, the international school partnered with W4 to strengthen its positioning, increase visibility, and drive qualified enrolments across all school levels – from preschool through primary and secondary school to the newly introduced Gymnasium. The challenge: to communicate Tandem’s unique strengths – multilingual education, a creative curriculum, and a prime location – in a way that resonated with internationally minded parents and translated into actual enrolments.
As Tandem IMS approaches the final stages of the opening of its innovative new campus in Küsnacht, the international school partnered with W4 to strengthen its positioning, increase visibility, and drive qualified enrolments across all school levels – from preschool through primary and secondary school to the newly introduced Gymnasium. The challenge: to communicate Tandem’s unique strengths – multilingual education, a creative curriculum, and a prime location – in a way that resonated with internationally minded parents and translated into actual enrolments.
As Tandem IMS approaches the final stages of the opening of its innovative new campus in Küsnacht, the international school partnered with W4 to strengthen its positioning, increase visibility, and drive qualified enrolments across all school levels – from preschool through primary and secondary school to the newly introduced Gymnasium. The challenge: to communicate Tandem’s unique strengths – multilingual education, a creative curriculum, and a prime location – in a way that resonated with internationally minded parents and translated into actual enrolments.
We developed a tailored social media content strategy aligned with the academic calendar as well as the goals and vision of Tandem IMS. This ensured consistent, relevant communication across all channels such as Facebook, Instagram and LinkedIn, increasing engagement and brand recall.
We developed a tailored social media content strategy aligned with the academic calendar as well as the goals and vision of Tandem IMS. This ensured consistent, relevant communication across all channels such as Facebook, Instagram and LinkedIn, increasing engagement and brand recall.
We developed a tailored social media content strategy aligned with the academic calendar as well as the goals and vision of Tandem IMS. This ensured consistent, relevant communication across all channels such as Facebook, Instagram and LinkedIn, increasing engagement and brand recall.
W4 produced a wide range of on-brand assets, from educational Instagram Reels and carousel posts to interactive Stories. All visuals and messages were designed to reinforce Tandem’s brand identity and values and appeal directly to its key audience: discerning, internationally minded parents.
W4 produced a wide range of on-brand assets, from educational Instagram Reels and carousel posts to interactive Stories. All visuals and messages were designed to reinforce Tandem’s brand identity and values and appeal directly to its key audience: discerning, internationally minded parents.
W4 produced a wide range of on-brand assets, from educational Instagram Reels and carousel posts to interactive Stories. All visuals and messages were designed to reinforce Tandem’s brand identity and values and appeal directly to its key audience: discerning, internationally minded parents.
A full-funnel marketing setup combined Google Search Ads to capture high-intent searches, Performance Max to extend reach across Google’s ecosystem, and Meta Ads to build brand awareness and nurture interest over time. Each campaign was tailored with the right messaging aligned to the school’s USPs and audience segments. To ensure a seamless user journey, W4 also designed and developed dedicated landing pages optimized for conversion, aligning visuals and copy with each campaign objective.
A full-funnel marketing setup combined Google Search Ads to capture high-intent searches, Performance Max to extend reach across Google’s ecosystem, and Meta Ads to build brand awareness and nurture interest over time. Each campaign was tailored with the right messaging aligned to the school’s USPs and audience segments. To ensure a seamless user journey, W4 also designed and developed dedicated landing pages optimized for conversion, aligning visuals and copy with each campaign objective.
A full-funnel marketing setup combined Google Search Ads to capture high-intent searches, Performance Max to extend reach across Google’s ecosystem, and Meta Ads to build brand awareness and nurture interest over time. Each campaign was tailored with the right messaging aligned to the school’s USPs and audience segments. To ensure a seamless user journey, W4 also designed and developed dedicated landing pages optimized for conversion, aligning visuals and copy with each campaign objective.
Our full funnel marketing approach not only increased the volume of qualified enrolments but also improved campaign efficiency through continuous data-driven optimization.
Our full funnel marketing approach not only increased the volume of qualified enrolments but also improved campaign efficiency through continuous data-driven optimization.
Our full funnel marketing approach not only increased the volume of qualified enrolments but also improved campaign efficiency through continuous data-driven optimization.
Tandem IMS now benefits from a scalable, data-driven marketing ecosystem that consistently strengthens brand positioning, increases visibility among target audiences, and drives qualified leads. Every element – from strategy and content to campaign execution and CRM integration – is aligned to support long-term enrolment growth with measurable results at every stage of the funnel.
Tandem IMS now benefits from a scalable, data-driven marketing ecosystem that consistently strengthens brand positioning, increases visibility among target audiences, and drives qualified leads. Every element – from strategy and content to campaign execution and CRM integration – is aligned to support long-term enrolment growth with measurable results at every stage of the funnel.
Tandem IMS now benefits from a scalable, data-driven marketing ecosystem that consistently strengthens brand positioning, increases visibility among target audiences, and drives qualified leads. Every element – from strategy and content to campaign execution and CRM integration – is aligned to support long-term enrolment growth with measurable results at every stage of the funnel.
If you're looking to build a full funnel marketing engine that delivers clarity, consistency, and conversions — let’s talk.
If you're looking to build a full funnel marketing engine that delivers clarity, consistency, and conversions — let’s talk.
If you're looking to build a full funnel marketing engine that delivers clarity, consistency, and conversions — let’s talk.
We'd love to chat.
We'd love to chat.
We'd love to chat.
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Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Königsbrücker Strasse
70 // DE-01099 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava
Previous Project
Next Project
Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Königsbrücker Strasse
70 // DE-01099 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava
Previous Project
Next Project
Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Königsbrücker Strasse
70 // DE-01099 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava