Elytra – A Single Source of Truth for Product Data
Industry /
Software development
Product Information Management
What we did /
UX/UI Design
Consulting & Conception
Project Management
Art Direction
Branding
Industry /
Software development
Product Information Management
What we did /
UX/UI Design
Consulting & Conception
Project Management
Art Direction
Branding
Industry /
Software development
Product Information Management
What we did /
UX/UI Design
Consulting & Conception
Project Management
Art Direction
Branding
With Elytra, W4 has launched its own Product Information Management (PIM) solution, born from the successful takeover of Lobster PIM. The goal: provide companies with a central, secure hub for all of their product data – ensuring integrity and consistency for cross-channel use.
With Elytra, W4 has launched its own Product Information Management (PIM) solution, born from the successful takeover of Lobster PIM. The goal: provide companies with a central, secure hub for all of their product data – ensuring integrity and consistency for cross-channel use.
With Elytra, W4 has launched its own Product Information Management (PIM) solution, born from the successful takeover of Lobster PIM. The goal: provide companies with a central, secure hub for all of their product data – ensuring integrity and consistency for cross-channel use.
To give Elytra a distinctive and memorable market presence, W4 developed a complete new brand identity from the ground up. This included everything from defining the name “Elytra”, creating a modern visual language with logos, color palettes, design motives as well as crafting a new slogan and compelling messaging pillars across the board. The brand imagery – a signature violet glowing line against natural textures – visually communicates the platform’s role in bringing clarity and structure into chaotic product information.
To give Elytra a distinctive and memorable market presence, W4 developed a complete new brand identity from the ground up. This included everything from defining the name “Elytra”, creating a modern visual language with logos, color palettes, design motives as well as crafting a new slogan and compelling messaging pillars across the board. The brand imagery – a signature violet glowing line against natural textures – visually communicates the platform’s role in bringing clarity and structure into chaotic product information.
To give Elytra a distinctive and memorable market presence, W4 developed a complete new brand identity from the ground up. This included everything from defining the name “Elytra”, creating a modern visual language with logos, color palettes, design motives as well as crafting a new slogan and compelling messaging pillars across the board. The brand imagery – a signature violet glowing line against natural textures – visually communicates the platform’s role in bringing clarity and structure into chaotic product information.
Like the protective forewings of a beetle, Elytra shields and prepares our clients product data – delivering a single source of truth for every channel. The platform now combines a fully refactored codebase with a complete re-branding: naming, visual identity, slogan, messaging and social presence.
Like the protective forewings of a beetle, Elytra shields and prepares our clients product data – delivering a single source of truth for every channel. The platform now combines a fully refactored codebase with a complete re-branding: naming, visual identity, slogan, messaging and social presence.
Like the protective forewings of a beetle, Elytra shields and prepares our clients product data – delivering a single source of truth for every channel. The platform now combines a fully refactored codebase with a complete re-branding: naming, visual identity, slogan, messaging and social presence.
On the business side, W4 personally re-engaged every inherited customer: 35% are under contract, 32% are in active transition, and all four reseller partnerships were secured. Key integrations with Priint and SIXomc continue, while a new Odoo partner portal enables transparent collaboration and pipeline visibility.
On the business side, W4 personally re-engaged every inherited customer: 35% are under contract, 32% are in active transition, and all four reseller partnerships were secured. Key integrations with Priint and SIXomc continue, while a new Odoo partner portal enables transparent collaboration and pipeline visibility.
On the business side, W4 personally re-engaged every inherited customer: 35% are under contract, 32% are in active transition, and all four reseller partnerships were secured. Key integrations with Priint and SIXomc continue, while a new Odoo partner portal enables transparent collaboration and pipeline visibility.
The result is a distinctive and secure PIM solution that centralizes scattered product information, strengthens data integrity, and ensures accurate and consistent product content, ready for deployment across markets.
The result is a distinctive and secure PIM solution that centralizes scattered product information, strengthens data integrity, and ensures accurate and consistent product content, ready for deployment across markets.
The result is a distinctive and secure PIM solution that centralizes scattered product information, strengthens data integrity, and ensures accurate and consistent product content, ready for deployment across markets.
Want to learn more about how Elytra can streamline your product information management? Let’s talk! We’re happy to help.
Want to learn more about how Elytra can streamline your product information management? Let’s talk! We’re happy to help.
Want to learn more about how Elytra can streamline your product information management? Let’s talk! We’re happy to help.
We'd love to chat.
We'd love to chat.
We'd love to chat.
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Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Kesselsdorfer Str. 14, 01159 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava
Previous Project
Next Project
Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Kesselsdorfer Str. 14, 01159 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava
Previous Project
Next Project
Offices
Switzerland
Idastrasse 14 //
CH-8003 Zürich
Germany
Kesselsdorfer Str. 14, 01159 Dresden
Slovakia
Hviezdoslavovo nám.
17 // SK-81102 Bratislava